In 2006, the National Football League held a contest called “Pitch Us Your Idea For The Best Super Bowl Commercial Ever.”

Contestants had ninety seconds to pitch their concept to judges in Dallas, Denver, and New Jersey. The person with the best commercial concept would have their idea turned into a spot that would air during the Super Bowl XLI telecast.

I pitched my concept to judges at Giants Stadium. Two months later, I was announced as the winner. My concept was turned into a television commercial that aired during the Super Bowl XLI telecast.

Here’s my pitch at Giants Stadium:

Here’s the 60-second commercial:

The story of my Super Bowl commercial concept was featured in several media outlets.

Here are some of the television features:

Interview with Katie Couric
Interview on ESPN
Interview on FOX News
Feature on WBZ-TV in Boston
Interview on 207 in Portland (Maine)

Here are some of the print features:

USA Today: Bills Fan Wins Super Bowl Ad Contest
Adweek: Gino Bona On The Spot
NBC News: Marketers Turn to Amateurs
Washington Post: $2 Million Airtime, $13 Ad